POLICY
Overview
22HUNDRED takes your privacy seriously. This policy explains exactly what information we collect, why we collect it, and how it is used. We collect the minimum necessary to run the drop system — nothing more.
We do not sell, rent, or share your personal information with third parties for marketing purposes. Ever.
What We Collect & Why
Email address — collected when you sign up for the drop list. Used to send your drop password, order confirmations, and shipping updates. Nothing else.
Phone number — collected when you sign up for SMS notifications or place an order. Used to send drop passwords via SMS, order confirmations, and shipping updates. Serves as your account identifier — it ties your purchase history and points to your profile without requiring a password or login.
Order data — items purchased, size, quantity, total. Stored to process your order, calculate loyalty points, and provide order history if requested.
Payment information — we do not collect or store your card number, CVV, or banking details. All payment processing is handled by Stripe. See Stripe's privacy policy at stripe.com/privacy.
How We Use Your Information
- Sending drop passwords to active subscribers before each drop
- Processing and confirming your orders
- Sending shipping and delivery updates
- Tracking loyalty points tied to your phone number
- Responding to customer service inquiries
We do not use your information for retargeted advertising, third-party analytics, or any purpose outside of operating the 22HUNDRED drop system and fulfilling your orders.
Third Parties We Use
To operate the drop system, we use the following trusted services. Each handles your data only as needed to perform their function:
- Stripe — payment processing. stripe.com/privacy
- Resend — transactional email delivery (drop passwords, order confirmations). resend.com/legal/privacy-policy
- Twilio — SMS delivery (drop passwords, order updates). twilio.com/legal/privacy
- Google Firebase — secure database storage for subscriber and order records. firebase.google.com/support/privacy
None of these providers receive your data for their own marketing or analytics purposes.
Data Storage & Security
Your data is stored in Google Firebase, a secure cloud database. Access is restricted to 22HUNDRED operations only. We do not store payment card data at any point — that is handled exclusively by Stripe.
How Long We Keep Your Data
Subscriber records (email, phone) are kept as long as you remain on the drop list. Order records are kept for 3 years for accounting and customer service purposes. You may request deletion of your data at any time.
Your Rights
You have the right to:
- Know what personal data we hold about you
- Request a copy of your data
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of drop notifications at any time (reply STOP to any SMS, or unsubscribe from any email)
To exercise any of these rights, email 22hundred.shop/contact with your request. We will respond within 5 business days.
No Tracking, No Ads
22HUNDRED does not use third-party tracking pixels, ad retargeting, or behavioral analytics. We do not run Facebook, Google, or TikTok ad campaigns that track your activity across the web. The site does not use cookies beyond what is required to maintain your session during a drop window.
Changes to This Policy
If we materially change how we handle your data, we will update this page and change the "Last updated" date. Continued use of the site after changes are posted constitutes acceptance of the revised policy.